Project Simplify

Project Simplify explored how unnecessary workplace complexity affects mental health, wellbeing and productivity. The broader initiative brought together WorkSafe WorkWell, Charles Darwin University, Metro Trains Melbourne, Jemena, Benny Button and Opposite.

The design challenge was to translate a substantial research program into something people could understand and use — not only a repository of findings.

The product helps users identify where complexity exists through the Simplify Framework, recognize their simplification personality type, access more than 300 research-informed activities and strategies, and track progress over time.

I focused on making the underlying concepts memorable and navigable. The four personality types provided an accessible entry point, while the activity library turned the research into ongoing practical value.

The experience used progressive disclosure so users could move from a simple idea into deeper evidence and activities without being overwhelmed. Content, illustration, interaction and navigation worked together as one learning system.

The public website introduced the initiative and its findings. The product platform carried users from awareness into repeated action.

The ecosystem combined profile, framework, 300+ activities, calendar and progress tracking across desktop and mobile. Every layer served the same underlying research model, so users never had to translate between marketing language and product language.

As Head of Innovation & Technology at Opposite, I managed three developers and three designers while contributing directly to product structure, interaction design, visual communication and delivery decisions.

My role connected stakeholders, researchers, content, design production and technical implementation across a broader initiative valued at approximately AUD $1 million.

The finished ecosystem made the initiative available across desktop and mobile and converted research into more than 300 practical activities, a framework, personality types and progress tools. Adoption metrics aren't publicly available, so the case emphasizes verifiable breadth and translation rather than invented numbers.

Project Simplify established a pattern that continues in EstarMed and BEOND: my strongest work makes a difficult system understandable without flattening the reality behind it.